McGinley’s Beautiful Rebels

It's kinda magic how these African butterflies flutter about the tattooed torso of Bradley Soileau and the candy floss-colored hair of Charlotte Free: Set to the soulful gospel of “If I Had A Little Love” by the Majestic Arrows, this short movie instantly drags me into the scene. Admittedly, it doesn't reveal its purpose at first sight - but it's Ryan McGinley's interpretion of Edun's Spring/Summer 2012 campaign. Founded by U2's lead singer Bono and his wife Ali Hewson in 2005, the fashion house rapidly established itself as an important voice in contemporary design. But besides that, Edun's intention resides in sustainable fashion through trade and community building initiatives in developing countries like Uganda and Kenya. Bono and Hewson describe their fashion line as a for-profit business with the aim of creating a global fashion brand, making beautiful clothing whilst committing to developing trade with Africa and encouraging others to do the same. Edun is based on a belief that style should have substance and while it has always sourced globally, as its business grows so does its production and work in Africa. Thereby, it serves a as a model for the fashion industry on the positive change it can make.

Click underneath to watch the video and read more about McGinley's intention:

The Fantasy Issue

Wonderland Magazine has long been renowned for its expressive covers. Lana del Rey, Carey Mulligan or Sienna Miller - all of them already adorned the coveted front page. For its current issue, wonderland mag booked the youngish Charlotte Free, who is sought after for her unique pink hair color "People always ask me, ‘What possessed you to dye your hair pink?’” she tells The Daily Beast. “I used to always get shit for it. It’s kind of strange that now, all of a sudden, it’s very accepted. And it’s not just accepted—it’s everywhere.” And right she is. After Lady Gaga and Nicki Minaj, Free seems to be the next victim of this pink hair craze - with good cause as her height (she’s only 5-7, which is short by fashion-industry standards) throws a monkey wrench in her plans. But with her new hair color, Free is in great demand, which is why Wonderland didn't want to pass up the golden opportunity to work with her.