Lagerfeld launches new masstige line

Since Karl Lagerfeld stopped showing his signature collection on runway last year, he sort of took a back seat. But now he's back in the public eye with his new collection which will be available as of January 25. His coming line, named "Karl", is an 100-piece masstige women's collection priced at about $95 to $450 which is very low-budget for Lagerfeld. His intention:
"I just want not too expensive clothes that people may like and perhaps want to wear. That was my concept for a long time, but my business partners in the past wanted to be like Chanel or Fendi without putting behind what is needed to be like that ... Now I am feeling we are ready for the right job — the way to do things right in a modern, unusual way.”
In spite of the cheap rate, Lagerfeld abides by his design principles. The new collection is mostly targeted at teens and women in their early 20's. Therefore it's a mix of street and rock designs, leather, silvery jeans and cocktail dresses with plunging backs. Just ♥ it. Fortunately, the whole collection will be purchasable on Net-a-Porter. I am really thrilled and I can hardly wait to see Lagerfeld's latest masterpiece. So, maybe I can intesify your anticipation with this little video, starring Sui He and Anja Rubik.

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