It's been a while that Pepe Jeans London released their new S/S 2012 collection. Nonetheless, their looks are more topical than ever - precisely because summer is just around the corner. And although photographer Alasdair McLellan put emphasis on monochrome snapshots, the photos don't diminish anticipation for warm tints and hot summery temperatures at all. I personally have a fancy for these restless roads of London's Soho as the campaign's backdrop and that retro vintage appeal. That's why I take a shine on that "Have you seen Pepe?" video campaign I've written about, as well. But have a look for yourself.