As anounced, the Olsen twins launched their latest venture called stylemint.com on Friday. This new shopping experience permits them to directly interact with their shoppers by giving some personal styling advices. A quite good idea, although it slightly reminds me of jewelmint, Kate Bosworth's jewelry-of-the-month club.
On both sites, the user register as members and can then take a short style quiz where they can get tailored montly recommendations - according to what the store is selling each month (featuring a collection of women tee's starting comperatively low priced (30$). Mary-Kate told WWD: "Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as designers." So, let's see how things will work out..