Way to go!

Every year, thousands of designers present their latest collections, even now - of course, it's Berlin fashion week. No surprise, that you have to find a way to stand out from the crowd: through crass campaigns or out-of-the-way designs. But what striked me to most this season was Hugo Boss Orange's new and cheeky fashion campaign, amongst others.

Having a look on them, the shots definitely lift my spirits and it somehow reminds me of childish horseplay, being full of mischief and having fun hanging out with friends. It's a really felicitous way to showcase their new fall collection. Nevertheless, I feel like Hugo Boss bears resemblance to Diesel's 2010 "Be Stupid" ad campaign. Anyway, the fun-loving models Dree Hemingway and Lily Davidson did a great job and they kinda breathe new life into Hugo Boss collections.

For more photos click underneath:

All photos by Hugo Boss Orange