To be perfectly honest, Jay Ahr was an utter stranger to me. I normally have a thing for French couturiers like Isabel Marant, Comme des Garçons or Maison Martin Margiela but Jay Ahr hasn’t come to my field of view until now. Fortunately, it’s Paris Fashion Week: In the past days I came across a lot of previously unknown designers keeping aloof from the mainstream. These include Jonathan Riss aka Jay Ahr (his initials in English phonetics), who launched his first collection in Paris in 2005. As soon as he left the school benches, Riss focused on dresses where he could henceforth assert his talent and vast know-how. His designs are mainly fluid, vaporous and – to my great joy – minimalistic.
Although his past designs are just as well, I am especially enamoured with his Cruise Collection which is an ensemble of gray, white and black designs. The collection is comprised of coarse knit sweaters combined with flowing skirts which is totally to my liking. In addition, Jay Ahr presents dresses, pantsuits and short pants which perfectly contrast the high heels and the messy hair of the models. Unfortunately, there is a drop of bitterness: The price totally strains my budget. Therefore, I have no choice but to delight in the pictures.